Gymshark
Solihull-founded fitness apparel and community brand built through influencer-led marketing, performance products and a global direct-to-consumer model.
Profile
Gymshark is the West Midlands’ most recognisable consumer scale-up — a unicorn built without retail stores, scaling from a Solihull bedroom in 2012 to a global fitness brand. It is the regional reference point for content-led commerce, community marketing, brand IP and international DTC operations from a Birmingham-area base.
Birmingham link
Founded and headquartered in Solihull (Blythe Valley Park), with strong identification with the wider Birmingham area.
Sectorretail
Stagegrowth
FundingGeneral Atlantic-backed (unicorn)
Employees900+
Founded2012